Awareness Campaign
Active Key

Background of the campaign on Google Display, LinkedIn & Xing

Active Key is one of the leading providers of keyboards and PC mice for professional data entry in hygiene-sensitive areas. The keyboards and mice are characterized by optimal usability, light keystrokes, and optimal key feel. 

The campaign for the launch of the new Hygiene Desktop 2, a desktop set consisting of a mouse and keyboard, was run on Google Display, LinkedIn, and Xing. 

The target audience was chosen: Google Display was intended to reach doctors and clinics, LinkedIn was intended to reach laboratories and hygienists, and Xing was intended to raise awareness of the new Hygiene Desktop 2 among researchers. 

The campaign ran for four weeks and included single-image and carousel ads. 

Key data of the campaign

Duration:
2 months

Channels:
Awareness – campaign on Google Display, LinkedIn & Xing

 Target group:
Doctors & Clinics (Google Display), Laboratories & Hygienists (LinkedIn) and Research (Xing)

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