Recruiting Campaign
Deutsche Hospitality
Background of the multichannel campaign
Large technology companies began reducing their workforces in 2022 and 2023 to cut costs. Tech giants such as Amazon, Google, and Microsoft were among those affected.
Together with Deutsche Hospitality, we developed a recruiting campaign aimed at reaching people specifically affected by these layoffs. The goal was to advertise the numerous jobs at Deutsche Hospitality and offer new positions to suitable specialists.
Vehicles with eye-catching messages on large posters were parked in front of the most important locations of the affected companies. To reach even more potential specialists, campaigns were also launched on Facebook, Google, Instagram, LinkedIn and TikTok.
Key data of the campaign
Duration:
9 days
Channels:
Recruiting campaigns on Facebook, Google, Instagram, LinkedIn & TikTok, as well as mobile print banners (large format posters on vehicles)
Target group:
Large tech companies that are laying off employees, such as Amazon, Google, Meta, Microsoft, Salesforce, Dell, HP, etc.
Would you also like to run a campaign with us? Then book a non-binding initial consultation today!