Lead Campaign
meistro r.e.

Background of the campaign on Facebook, Google, Instagram & LinkedIn

meistro r. e. GmbH is the project development company for renewable energy generation within the meistro Group and the youngest member of the family. The company’s mission is to develop renewable energy generation projects for the meistro Group, with a focus on solar and biomass power plants.  

With the lead campaign at the beginning of 2024, meistro r.e. aimed to gather contacts who could broker sites for new photovoltaic systems. With provocative images and a guaranteed 5% commission, the campaign targeted, among others, agricultural consultants, such as milking machine salespeople on LinkedIn. The campaign was played out on Facebook, Google and Instagram according to the “Who Knows Who” principle. 

The campaign ran for a total of four weeks and performed best on Facebook and Instagram. Therefore, the campaign was continued exclusively on these channels for a few months. 

Key data of the campaign

Duration:
4 weeks

Channels:
Lead campaign on Facebook, Google, Instagram & LinkedIn

 Target group:
Agricultural consultants, such as milking machine sales representatives on LinkedIn
“Who knows who” principle on Facebook, Google & Instagram

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