Ad Impressions
Ad impressions are defined as the call-up of advertising media, such as banners on an ad server. They indicate the number of interactions with the advertising messages and are often also referred to as ad views.
Ad impressions are an important indicator that can later be used in conjunction with other performance values (e.g. clicks, leads or sales) to determine conversion ratios. These ratios allow the efficiency of the advertising media to be assessed and, if necessary, optimized.
A/B-Testing
A/B testing compares two versions of a website, email or ad to determine which performs better.
By presenting different variants to the target group and measuring their reactions, data-driven decisions can be made to improve engagement and conversion rates.
Bounce-Rate
The bounce rate is a figure that indicates the number of users who have left the website within a certain period of time without taking any further action after clicking on a specific search result.
The bounce rate can be used to assess how well or poorly your website serves the user experience. An optimal bounce rate is in the range of 26 to 40%.
Bounce-Rate in email-marketing
In email marketing, the „bounce rate“ describes the measured bounces in relation to the total number of emails sent.
If the rate is high, it can be attributed to an inadequately maintained mailing list. If this is not permanently maintained, it can harm the sender and the emails are delivered with a suspicion of SPAM.
Conversions
In marketing, the term „conversion“ refers to the change from a purely interested website visitor to one who performs an action. This type of action or conversion is then referred to as a conversion and can take many forms. Possible examples of a conversion are a website visitor who signs up for a newsletter or a website visitor who creates a customer account on a website.
The number of conversions can be used to track how often a website achieves its specific objective.