A B C D L M N O P R S T U

Bounce Rate

The bounce rate is a figure that indicates the number of users who have left the website within a certain period of time without taking any further action after clicking on a specific search result.

The bounce rate can be used to assess how well or poorly your website serves the user experience. An optimal bounce rate is in the range of 26 to 40%.

 

Bounce rate in email marketing

In email marketing, the „bounce rate“ describes the measured bounces in relation to the total number of emails sent.

If the rate is high, it can be attributed to an inadequately maintained mailing list. If this is not permanently maintained, it can harm the sender and the emails are delivered with a suspicion of SPAM.