Digital Out-of-Home (DOOH)

Digital Out-of-Home (DOOH) is the umbrella term for digital advertising displayed in public spaces. We encounter digital screens in more and more places in our everyday public lives. These screens typically show a program consisting of news, weather, culture, local events, and advertisements.

The moving images and vivid colors attract a lot of attention and, thanks to their smart placement, achieve an exceptionally high reach. That’s one reason why companies of all sizes use DOOH marketing – primarily for awareness campaigns, meaning to generate attention for a service or product.