A B C D L M N O P R S T U

Lead

A lead is a collection of personal data that a potential customer voluntarily provides to a company. With this information, a potential customer shows their interest and wants to use the company’s services.

The company can use the customer data for targeted marketing. The transmitted data record contains at least the name of the customer and a contact option, such as an e-mail.

 

Lead Generation

A strategy for acquiring new customers is known as lead generation. Various means are used to attract customers‘ attention to the company’s services or products.

The information of a lead is recorded and processed during the lead generation process.