Awareness Campaign Cherry Digital Health

Background of the campaign on Google Display, Google Search & LinkedIn

The launch of Cherry’s eHealth-Terminal was designed to generate the greatest possible awareness for the new product. The target group were IT managers in hospitals on LinkedIn and doctors on Google. With these campaigns, Cherry wanted to provide its sales partners with the best possible support during the launch.

The focus was on the modern and hygienic design as well as easy compatibility with external systems based on the plug & play principle. The challenge was to draw attention to the legal deadlines and to set themselves apart from the competition.

Key data of the campaign

Duration:
2 months (LinkedIn), 6 months (Google)

Channels:
Awareness campaign on Google Display, Google Search & LinkedIn

 Target group:
Doctors (Google Display & Google Search), Hospital IT managers (LinkedIn)

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