Conversions -

In marketing, the term „conversion“ refers to the change from a purely interested website visitor to one who performs an action. This type of action or conversion is then referred to as a conversion and can take many forms. Possible examples of a conversion are a website visitor who signs up for a newsletter or a website visitor who creates a customer account on a website.

The number of conversions can be used to track how often a website achieves its specific objective.

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