A payment method called pay per click only takes place when a customer has clicked on a specific advertising medium such as banners or text ads and is used particularly in online marketing. The application works by the search engine making advertising space available, which is marked as an advertisement.
Companies can book these spaces and as there are only a limited number, the principle of the highest bidder applies. The more an advertiser wants to pay for a click, the more advantageous the placement of the ad in the search results.