The relationship between the visitors to a website (or URL) and the goals achieved is referred to as the „conversion rate“. The term „conversion rate“ is therefore also used to describe how many leads or sales were generated in relation to the total number of users.
The conversion rate is a specific value used to measure the effectiveness of a website, a campaign or an advertising campaign.
In marketing, the term „conversion“ refers to the change from a purely interested website visitor to one who performs an action. This type of action or conversion is then referred to as a conversion and can take many forms. Possible examples of a conversion are a website visitor who signs up for a newsletter or a website visitor who creates a customer account on a website.
The number of conversions can be used to track how often a website achieves its specific objective.