One type of payment for online advertising is CPC, also known as cost-per-click. The exact price that a company pays when a prospective customer clicks on an advertisement is referred to as CPC.
As with CPA, CPC is usually totaled and evaluated over a certain period of time, such as a month or a quarter.
CPL is an online marketing billing model and means something like „contact payment“. Advertisers are paid through the generation of leads.
The CPL evaluates the success of marketing campaigns based on the number of users who have registered their contact.
Cost per Mille refers to how much money must be spent to achieve 1,000 impressions or visual contacts.
These contacts are also referred to as ad impressions.