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Programmatic Advertising

In order to enable potential customers to play out individualized advertising in real time, programmatic advertising is referred to as data-supported, automated and individualized buying and selling of digital advertising space.

With the help of programmatic software solutions, programmatic advertising achieves optimal performance and reach of online campaigns for a lower budget. Target group preferences are analyzed and optimized in ads. The bids are adjusted directly.

 

Prospecting

Prospecting describes a systematic process for finding new customers who may be interested in a product or service.

Prospecting takes place at the beginning of the marketing tunnel and is based on various steps, such as a target group analysis, sales methods or a concept for checking the effectiveness of prospecting.