The topic of search engine marketing covers activities that help make your own website more visible in search engine results.
Search engine optimization (SEO) and search engine advertising (SEA) are the two main components of search engine marketing.
Social selling involves using your own social network to find the right prospective customer, build a trustworthy relationship with them and achieve your own sales targets.
Sales-qualified leads already have a strong interest in buying the company’s goods or services.
It is recommended that the leads are managed by the sales department, as the questions at this stage are very specific and individual.