The action of a user is described by the click and is used as a fixed parameter, often combined with other KPIs, to check content on the Internet. For example, the user can click on an advertisement, a search result, a download button or something else with their mouse.
The number of clicks indicates how successful or appropriate the advertising is for certain user groups.
The relationship between the visitors to a website (or URL) and the goals achieved is referred to as the „conversion rate“. The term „conversion rate“ is therefore also used to describe how many leads or sales were generated in relation to the total number of users.
The conversion rate is a specific value used to measure the effectiveness of a website, a campaign or an advertising campaign.
In marketing, the term „conversion“ refers to the change from a purely interested website visitor to one who performs an action. This type of action or conversion is then referred to as a conversion and can take many forms. Possible examples of a conversion are a website visitor who signs up for a newsletter or a website visitor who creates a customer account on a website.
The number of conversions can be used to track how often a website achieves its specific objective.
One type of payment for online advertising is CPC, also known as cost-per-click. The exact price that a company pays when a prospective customer clicks on an advertisement is referred to as CPC.
As with CPA, CPC is usually totaled and evaluated over a certain period of time, such as a month or a quarter.
CPL is an online marketing billing model and means something like „contact payment“. Advertisers are paid through the generation of leads.
The CPL evaluates the success of marketing campaigns based on the number of users who have registered their contact.