A/B testing compares two versions of a website, email or ad to determine which performs better.
By presenting different variants to the target group and measuring their reactions, data-driven decisions can be made to improve engagement and conversion rates.
Ad impressions are defined as the call-up of advertising media, such as banners on an ad server. They indicate the number of interactions with the advertising messages and are often also referred to as ad views.
Ad impressions are an important indicator that can later be used in conjunction with other performance values (e.g. clicks, leads or sales) to determine conversion ratios. These ratios allow the efficiency of the advertising media to be assessed and, if necessary, optimized.
The full term is “Brand Awareness,” meaning the level of brand recognition. It describes how well-known a brand is. This allows marketing professionals to assess whether, and to what extent, a company is known. For instance, one might speculate on how many people recognize the brand or how many potential customers are familiar with the provider.