CTA (Call-To-Action)

CTAs (calls to action) are calls to action that are directed at specific target groups. These include sentences such as „Find out more now“ or „Click here“.

CTAs can appear on websites and in advertisements.

CTR (Click-Through-Rate)

The ratio between the number of clicks and the number of impressions achieved by the advertising material is referred to as the click-through rate (CTR).

The CTR is a key performance indicator that measures the effectiveness of advertising campaigns when billing is based on the CPC model.

The click-through rate helps to assess which ads are particularly successful or where there is still room for optimization.