A lead is a collection of personal data that a potential customer voluntarily provides to a company. With this information, a potential customer shows their interest and wants to use the company’s services.
The company can use the customer data for targeted marketing. The transmitted data record contains at least the name of the customer and a contact option, such as an e-mail.
A strategy for acquiring new customers is known as lead generation. Various means are used to attract customers‘ attention to the company’s services or products.
The information of a lead is recorded and processed during the lead generation process.
MQLs are leads who have already shown interest in a product or service from the company. So far, they have contacted the company independently, but have not yet purchased anything.
Native advertising refers to advertising that is designed by offering content in such a way that it is difficult to distinguish from editorial articles and is therefore better accepted by users.
Out-of-Home advertising (also known as outdoor advertising, or simply abbreviated as “OoH”) refers to ads that are visible in public spaces. This includes, for example, large-format posters, full columns, or super posters. Outdoor advertising still counts as an important tool for drawing attention to companies or new products.