In order to enable potential customers to play out individualized advertising in real time, programmatic advertising is referred to as data-supported, automated and individualized buying and selling of digital advertising space.
With the help of programmatic software solutions, programmatic advertising achieves optimal performance and reach of online campaigns for a lower budget. Target group preferences are analyzed and optimized in ads. The bids are adjusted directly.
Prospecting describes a systematic process for finding new customers who may be interested in a product or service.
Prospecting takes place at the beginning of the marketing tunnel and is based on various steps, such as a target group analysis, sales methods or a concept for checking the effectiveness of prospecting.
Reach is one of the most important key figures in online marketing. It indicates how many people in a target group can be reached by a particular medium.
Reach makes it possible to measure the relative success of the medium and is highly relevant for media planning.
By using remarketing and retargeting, it is possible to retarget previous visitors to your own website on other websites.
In this way, the ads displayed can be adapted to the customer and, for example, advertise products that a visitor has already seen but not yet purchased.
ROAS is a measure in online marketing and stands for Return on Advertising Spend.
ROAS shows the actual profit per ad and measures the profitability of advertising expenditure. To do this, you look at the figures spent on advertising measures and the revenue generated by them.