German Demography Prize

Awareness Campaign for the German Demography Prize

Background of the LinkedIn campaign

Every year, the German Demography Prize honors projects that develop innovative approaches to overcoming the challenges of demographic change, such as the shortage of skilled workers, the nursing care crisis or the financial viability of the pension insurance system.

Solutions come from numerous companies, public institutions, educational establishments, NGOs, clubs, associations, networks and initiatives.

In 2024, these were able to submit projects in the following categories of the German Demography Prize

“Future of Work”, ‘Working Together – Forging Alliances’, ‘Sustainability, Taken Seriously’, ‘Living Diversity’, ‘Exemplary in Health’, ‘Learning as a Success Factor’ and as a special prize ‘Next Practice’.

We used LinkedIn Ads to support the German Demography Network in drawing the attention of the right contacts for these types of demographic projects to the award and encouraging them to apply.

Key data of the campaign

Duration:
3 weeks

Channels:
Awareness – campaign on LinkedIn

Target group:
Companies involved in demographic projects, mainly in Germany

Would you also like to run a campaign with us? Then book a non-binding initial consultation today!

Let's talk

Deutsche Hospitality

Recruiting Campaign
Deutsche Hospitality

Background of the multichannel campaign

Large technology companies began reducing their workforces in 2022 and 2023 to cut costs. Tech giants such as Amazon, Google, and Microsoft were among those affected.

Together with Deutsche Hospitality, we developed a recruiting campaign aimed at reaching people specifically affected by these layoffs. The goal was to advertise the numerous jobs at Deutsche Hospitality and offer new positions to suitable specialists.

Vehicles with eye-catching messages on large posters were parked in front of the most important locations of the affected companies. To reach even more potential specialists, campaigns were also launched on Facebook, Google, Instagram, LinkedIn and TikTok.